Global Event Strategies

Planning • Marketing • Implementation

Some Current and Past Projects

• Develop a short (2020) and long term (3 year) Strategic Plan to increase global attendance for an association’s expo and conference, the 2nd largest in the US

Develop a Strategic Plan for the launch of a US event into Europe, MENA and Asia 

Delivered large research report on global IT market/events to ME client

Develop and execute an integrated global strategic plan (international membership and expo/conference) for large US association

• Develop, implement and manage /direct global sales teams/networks for multiple shows and US organizers (association and independent)

• Develop and implement event company’s global JV strategy, identify partners, negotiate and conclude JV’s and manage relationships

• Develop, implement and manage/direct a Mexican trade show organizer’s global business program including establishing a global sales network

• Represent, negotiate and close German organizations’s acquisition of a large US media company’s Brazilian subsidiary

• Represent, negotiate and close a global media company’s sale of its Australian business

• Represent, negotiate and close the sale of Hong Kong company’s event in China to a major global organizer

• Plan, negotiate, close and manage JV organizing business in Mexico for own and partners account

• Plan, implement and manage new event in China for large global organizing company

• Act as Director, Business Development (global and domestic) for medium sized US organizer

• Manage US association’s Asian conference program (China, India, Taiwan)

• Develop, implement and manage licensing strategies for two medium sized US organizers and licensed multiple events in the UK, Belgium, Dubai, Hong Kong, mainland China, Japan

Negotiate and close the acquisition of an Australian media company

• Develop, implement and manage Latin American company’s global JV program; identify partners, negotiate agreements (including Mexico, Brazil, Colombia)

• Develop, implement and manage global sales strategy and establish global sales networks for a Trade Show Executive Top 100 event and others

• Develop, implement and manage visitor acquisition program for large US event

• Represent a Middle East Convention and Exhibition Board

Recommend launch strategy for US association’s Asian event program

• Provide valuation analysis for US association’s European and Asian business, as well as providing compensation study for their European director; valued 2 US businesses for acquisition discussions

• Represent a Hong Kong company in their sale of a Chinese event and subsequently represented the same company in the sale offering of all their assets to a UK based company

• Represent a Latin American organizer’s  sale of its organizing business

• Manage and direct a global media company’s Mexican trade show program

• Business development director for major Mexican venue

• US Business development director for leading Singapore venue

• Develop and implement branding/awareness campaign for 3 Asian venues (China, Japan and Singapore)